It is not immediately obvious why this video is different to many video news reports coming out of Libya. But watch a little longer. The video is, in fact, a promotional trailer for a company Condition ONE, who describe themselves thus: ‘Condition ONE is a mobile media technology company developing the tools and platform for leading filmmakers, photojournalists and visual storytellers to create powerful immersive experiences for next generation devices to engage a global audience.’
So what do you think? Is an immersive war experience a good thing? If so, why? If not, why not?
And just in case you are tempted to dismiss this as something which is a bit leftfield, you should look at the provenance. Danfung Dennis is a photojournalist who has had stills published by Newsweek, TIME, The New York Times, The Washington Post, The Guardian, Rolling Stone, Le Figaro Magazine, Financial Times Magazine, Mother Jones, Der Spiegel, and The Wall Street Journal.
Thanks to Mark for drawing this to my attention